Insights that move healthcare forward

Explore research, stories, and tools that show how experience orchestration helps health systems grow loyalty, efficiency, and measurable ROI.

Orchestrating Consumer Experiences

Watch how Praia Health orchestrates a seamless digital patient experience.

From Friction to Orchestration: How Top Health Systems Are Reimagining the Consumer Experience

Insights from our panel discussion at HCIC25.

Why Health System Apps Haven’t Delivered (and What Needs to Change)

A health system app should be more than a mobile replica of what already exists.

What is Consumer Identity and Why Does it Matter to Health Systems?

The case for the importance of consumer identity in healthcare.

The Patient Portal Can’t Do It All

How a consumer experience orchestration platform amplifies the patient portal.

The Logged-In Experience

The new center of gravity for healthcare digital engagement.

The Next Phase of Consumerization in Healthcare

How to move healthcare from fragmentation to orchestration.

The One Big Beautiful Wake-Up Call: Experience Orchestration Is Now Essential

A consumer experience orchestration platform isn’t just a luxury anymore.

The Cost of Doing Nothing

Why Health Systems Can't Afford to Ignore Consumer Experience Orchestration

Should You Build or Buy Your Consumer Experience Orchestration Platform?

Should your health system build a custom orchestration platform or buy an existing one?

PRAIA POV: Praia Health Comments on UNC Health’s Consumer-Driven Growth Strategy

Justin Dearborn shares perspective on comments from UNC Health's Victor Reiss

PRAIA POV: Reaction to Henry Ford Health CEO’s Perspective on Leadership and Consumerism

Justin Dearborn comments on points from Bob Riney's podcast appearance

Praia Health Presents Nothing But Opportunity for Developers

Praia is removing several of the development friction points in healthcare.

Praia Health Is New. The Problems We Solve Are Not.

Praia Health does not fit neatly into a vendor landscape. But that's precisely the point.

PRAIA POV: Praia Health Comments On MUSC’s Digital Transformation Journey

Justin Dearborn comments on MUSC's podcast appearance

PRAIA POV: The Clinic by Cleveland Clinic’s Recent Research About Demand for Virtual Specialty Care

Justin Dearborn shares his perspective on comments from Frank McGillin about virtual care.

PRAIA POV: Praia Health Comments On Craig Kartchner’s Approach to Consumer Engagement

Justin Dearborn comments on points from Craig Kartchner's podcast appearance

PRAIA POV: Commentary On Indiana University Health CEO’s Perspective About Prioritizing Consumer Experience

Justin Dearborn comments on points from Dennis Murphy's podcast appearance

How Do You Find the Budget for Experience Orchestration?

How to navigate the internal budget landscape and get buy-in for experience orchestration.

Don’t Give Away Your Digital Experience

Explaining what a shared patient portal means for health systems.

Health Consumerism Isn’t Dead. But Your Digital Strategy Might Be.

AI summaries are controlling the top of the funnel.

Digital Experience Is the Patient Experience

Is your online patient experience a "digital mullet"?

2026 Patient Experience Predictions: The Year Healthcare Becomes Consumer‑Driven

The key patient experience shifts we expect to define 2026.

Built AI-Ready

As the new normal unfolds, the Praia platform was built for what’s coming next.

Unlock New Value By Connecting Your RCM Experiences

Experience Orchestration Live with Israel (Srulik) Dvorsky, Ryan Brebner, and Scott North

The ROI of Consumer Experience Orchestration

LinkedIn Live panel with Sara Vaezy, Blake Madden, Justin Dearborn, and Doug Grapski

Orchestration in Action: Praia Health + Labcorp

See how Praia's collaboration with Labcorp is improving digital experiences for patients

Orchestrating the Food As Medicine Experience

LinkedIn Live panel with Scott North, Aaron Doades, Morgan Flannery, and Krista Canton

How to Build Your Healthcare Consumer Experience Roadmap — for 2025 and Beyond

Health system experience leaders shares keys to a consumer strategy

Innovating the Consumer Experience Beyond the EMR with Open Standards

HISTalk webinar featuring Ryan Howells, David LaBine, Kristen Valdes, and Robin Monks.

How Top Health Systems Are Innovating the Consumer Experience

Experience Orchestration Live with Victor Reiss, Paul Dain, and Jared Johnson.

Customer Experience: A Call-to-Action for Healthcare Marketers

Webinar featuring healthcare marketing and digital executives

Connecting a Disconnected Healthcare Experience

LinkedIn Live panel with Justin Dearborn, Andy Chu, and Dr. Patrick McGill

Live at ViVE: The Power of AI: Driving Efficiency and Opportunity in Healthcare

CEO Justin Dearborn discusses the challenges and opportunities of digital transformation.

$20 Million Raised to Build the Future of Consumer Experience in Healthcare

Justin Dearborn joined the Category Visionaries Podcast to discuss Praia's place in health

Check back soon for Webinars!

The ROI of Consumer Experience Orchestration

LinkedIn Live panel with Sara Vaezy, Blake Madden, Justin Dearborn, and Doug Grapski

How Top Health Systems Are Innovating the Consumer Experience

Experience Orchestration Live with Victor Reiss, Paul Dain, and Jared Johnson.

The Logged-In Experience

The new center of gravity for healthcare digital engagement.

What is Consumer Identity and Why Does it Matter to Health Systems?

The case for the importance of consumer identity in healthcare.

Orchestration in Action: Praia Health + Labcorp

See how Praia's collaboration with Labcorp is improving digital experiences for patients

The Next Phase of Consumerization in Healthcare

How to move healthcare from fragmentation to orchestration.

How Do You Find the Budget for Experience Orchestration?

How to navigate the internal budget landscape and get buy-in for experience orchestration.

PRAIA POV: The Clinic by Cleveland Clinic’s Recent Research About Demand for Virtual Specialty Care

Justin Dearborn shares his perspective on comments from Frank McGillin about virtual care.

The Cost of Doing Nothing

Why Health Systems Can't Afford to Ignore Consumer Experience Orchestration