The One Big Beautiful Bill Act has set off alarm bells across U.S. health systems. With significant cuts to Medicaid and Medicare now codified into law, healthcare providers nationwide are bracing for revenue loss and higher rates of uninsured patients. With fewer publicly insured patients able to access the system, the pressure to backfill services with commercially insured patients will intensify.
For years, health systems have made incremental investments in consumer experience. But the era of only striving for digital transformation when it’s convenient is over. Health systems must act with speed and precision to earn and retain relationships with commercially insured patients. In this new reality, a consumer experience orchestration platform to drive loyalty isn’t just a luxury. It’s a necessity.
Commercially insured patients come with their own expectations: seamless digital access, personalized recommendations, and self-service tools that match the standards set by their favorite retail and tech brands. They will not tolerate providers that haven't adopted online scheduling and consumer-grade digital tools, and they won’t hesitate to switch providers or ignore services completely when a digital experience doesn’t meet their expectations.
But here’s the reality: every health system will be chasing the same pool of commercially insured, digitally savvy patients — and there won’t be enough to go around. That makes a health system’s digital experience one of their most powerful competitive differentiators. Digital-first approaches don’t just meet consumer expectations; they reduce the operational burden on staff by enabling scalable engagement that doesn’t require additional FTEs.
A consumer experience orchestration platform delivers immediate value for health systems looking to achieve a digital advantage. The Praia Health platform creates a personalized, logged-in experience that helps health systems attract and retain consumers; not just for a single visit, but across the continuum of their care. By connecting fragmented digital point solutions and surfacing relevant services through a single identity layer, Praia Health transforms passive patient portals into active loyalty engines. Health systems using our platform have seen monthly retention rates as high as 67%, and 20% of new patients complete a follow-up visit within 12 months.
In a hyper-competitive environment, this kind of experience orchestration isn’t just helpful; it’s how health systems will win. Every patient, every appointment, and every service will matter to a health system’s ability to survive, thrive, and fulfill their mission.
Unfortunately, not every patient will be able to continue to receive the same level of services or access they currently receive from a health system. But for those losing coverage, Praia Health can still play a critical role by navigating patients to low-cost options that best suit their circumstances, sending reminders to complete Medicaid redeterminations, and providing access to financial assistance programs. By delivering empathetic, personalized recommendations, an experience orchestration platform helps ensure that no patient falls through the cracks and that care access can be preserved.
This is not a five-year roadmap problem. Health systems need tools that drive immediate results across revenue capture, operational efficiency, and patient loyalty.
At a time when some systems are considering massive investments to build bespoke solutions from scratch, Praia Health offers a faster and more cost-effective path to value, with 10+ use cases deployable in the first year and a flexible platform that integrates into a system’s existing ecosystem.
In a resource-constrained environment, every dollar counts. Our platform is proven to deliver measurable operational cost savings, helping health systems preserve their margins while scaling digital engagement.
Health systems have always understood that digital consumer experience matters. But in the wake of the One Big Beautiful Bill Act, it’s no longer just a differentiator — it’s a lifeline. If you’re looking to attract more commercially insured patients and build lasting relationships in an era of volatility, Praia Health is the platform partner that can get you there quickly.
