Most health systems don't offer one clear engagement experience. They offer a collection of them. Each tool does its job. Each vendor solves a problem. But for patients, the experience feels fragmented. When the system is fragmented, it puts the burden on the patient. Patients have to repeat themselves, repeat steps, start over. Each tool made sense on its own, but together, they don't behave like a system, and patients are left to do the hard work of connecting everything.
Watch how orchestration solves this problem with one login and one journey for every patient.